Strategisches Marketingmanagement : Einführung in Theorie und Praxis
Thorsten Schaper
| Year of publication: |
2004 ; Als Ms. vervielfältigt
|
|---|---|
| Authors: | Schaper, Thorsten |
| Publisher: |
Göttingen-Rosdorf : ForschungsForum |
| Subject: | Marketingmanagement | Marketing management | Deutschland | Germany | Betriebswirtschaftslehre | Business economics | Marketing | Strategisches Management |
| Extent: | 155 S graph. Darst 21 cm, 220 gr. |
|---|---|
| Series: | Marketing-Wissen. - Göttingen-Rosdorf : ForschungsForum, ZDB-ID 2148824-1. - Vol. 1 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook |
| Language: | German |
| Notes: | Literaturverz. S. 145 - 149 |
| ISBN: | 3-937411-20-8 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002034985