Strategisches Marketingmanagement in Industrie und Handel
Dieter Ahlert. Westfälische Wilhelms-Universität Münster, Lehrstuhl für Betriebswirtschaftslehre, insbes. Distribution und Handel
| Year of publication: |
1998 ; 4., neubearb. Aufl.
|
|---|---|
| Authors: | Ahlert, Dieter |
| Publisher: |
Münster : MDHD |
| Subject: | Marketingmanagement | Marketing management | Strategisches Management | Strategic management | Theorie | Theory |
| Description of contents: | Table of Contents [gbv.de] ; Table of Contents [digitale-objekte.hbz-nrw.de] |
| Extent: | VI, 104 S graph. Darst 21 cm |
|---|---|
| Series: | Münsteraner Schriften zur Distributions- und Handelsforschung. - Münster : MDHD, ISSN 1615-4843, ZDB-ID 2285602-X. - Vol. Bd. 2 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Graue Literatur ; Non-commercial literature |
| Language: | German |
| Notes: | Literaturverz. S. 98 - 100 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013441344