Strategisches Multi-Channel-Management & Social Media im CRM : Entwicklung einer ganzheitlichen Multi-Channel-Management-Strategie inklusive Social Media
Sandra Margraf
| Year of publication: |
2011
|
|---|---|
| Authors: | Margraf, Sandra |
| Publisher: |
München : AVM |
| Subject: | Vertriebsweg | Distribution channel | Marketingmanagement | Marketing management | Social Web | Social web | Beziehungsmarketing | Relationship marketing | Facebook | Twitter <Softwareplattform> | Soziale Software | Management | Kundenmanagement | Marketingstrategie | Internet | Soziomarketing | Strategisches Management |
| Description of contents: | Table of Contents [d-nb.info] ; Table of Contents [gbv.de] |
| Extent: | VIII, 100 S., S. IX - XXX graph. Darst. 21 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | German |
| Notes: | Literaturangaben |
| ISBN: | 978-3-86924-004-6 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014009109