Strategizing for premium positioning : the case of hotel grandeur
Rupal Chowdhary, Gunjan Anand, Pallavi Joshi Kapooria, Vipin Choudhary, Mansi Jain and Deepika Mehrotra
| Year of publication: |
2021
|
|---|---|
| Authors: | Chowdhary, Rupal ; Anand, Gunjan ; Kapooria, Pallavi Joshi ; Choudhary, Vipin ; Jain, Mansi ; Mehrotra, Deepika |
| Published in: |
South Asian journal of management : SAJM. - Hyderabad : AMDISA, ISSN 0971-5428, ZDB-ID 2446149-0. - Vol. 28.2021, 3, p. 195-211
|
| Subject: | Hotel industry | Services Marketing | Marketing Mix Elements | Customer loyalty | Hotellerie | Beziehungsmarketing | Relationship marketing | Marketingmanagement | Marketing management | Dienstleistungsmarketing | Services marketing | Dienstleistungsqualität | Service quality |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012792569