Strategizing for social change in nonprofit contexts: A typology of communication approaches in public communication campaigns
| Year of publication: |
2018
|
|---|---|
| Authors: | Bünzli, Fabienne ; Eppler, Martin J. |
| Published in: |
Nonprofit Management and Leadership. - Wiley, ISSN 1542-7854, ZDB-ID 2069718-1. - Vol. 29.2018, 4 (20.12.), p. 491-508
|
| Publisher: |
Wiley |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Other identifiers: | 10.1002/nml.21346 [DOI] |
| Source: | Other ZBW resources |
Persistent link: https://www.econbiz.de/10012084297