Strategizing in small informal retailers in India : home delivery as a strategic practice
Year of publication: |
2020
|
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Authors: | Pathak, Atul Arun ; Kandathil, George |
Published in: |
Asia Pacific journal of management. - [Erscheinungsort nicht ermittelbar] : Proquest, ISSN 1572-9958, ZDB-ID 2037837-3. - Vol. 37.2020, 3, p. 851-877
|
Subject: | Indian retail | Strategy-as-practice | Social exchange relationship | Trust | Reciprocity | Strategy practitioner | Informally organized small business | Competitive advantage | Indien | India | Einzelhandel | Retail trade | KMU | SME | Strategisches Management | Strategic management | Vertrauen | Confidence | Wettbewerbsvorteil | Austauschtheorie | Social exchange theory | Wettbewerbsstrategie | Competitive strategy |
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