Strategy and implementation of B2C electronic commerce as functions of Serbian economy competitiveness
Year of publication: |
2012
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Authors: | Koncar, Jelena ; Katai, Zita Petrovic ; Lekovic, Sonja |
Published in: |
Proceedings of the 20th Annual Conference on Marketing and Business Strategies for Central & Eastern Europe : December 6 – 8, 2012, Vienna, Austria. - Vienna : Inst. for Export Management, Vienna Univ. of Economics and Business, ISBN 978-3-9503290-1-8. - 2012, p. 177-188
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Subject: | Online-Handel | Online retailing | Internationaler Wettbewerb | International competition | Wettbewerbsstrategie | Competitive strategy | Serbien | Serbia |
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