Strategy and management of industrial brands : business to business products and services
by Philippe Malaval
| Alternative title: | Stratégie et gestion de la marque industrielle <engl.> |
|---|---|
| Year of publication: |
2001
|
| Authors: | Malaval, Philippe |
| Publisher: |
Boston, Mass. [u.a.] : Kluwer Academic Publishers |
| Subject: | Industrie | Marketing | Strategische Planung |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XVII, 398 S. : Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-7923-7970-5 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004607481