Strategy-E-Business - Placing Trust at the Center of Your Internet Strategy - Consumers make Internet buying decisions on the basis of trust. How much trust your Web site needs to deliver depends on the nature of your products, competitive pressure from new infomediaries and your ability to innovate.
| Year of publication: |
2000
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|---|---|
| Authors: | Urban, Glen L. ; Sultan, Fareena ; Qualls, William J. |
| Published in: |
MIT sloan management review. - Cambridge, Mass : MIT, ISSN 1532-9194, ZDB-ID 2039388X. - Vol. 42.2000, 1, p. 39-48
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