Strategy by bottom-up abstractions of the customer interface
Year of publication: |
2008
|
---|---|
Authors: | Mattsson, Jan |
Published in: |
Journal of strategic marketing. - Abingdon : Taylor & Francis, ISSN 0965-254X, ZDB-ID 1279794-7. - Vol. 16.2008, 5, p. 391-399
|
Subject: | Marketingmanagement | Marketing management | Beziehungsmarketing | Relationship marketing | Großbritannien | United Kingdom |
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