Strategy formation in the innovation and market domain : emergent or deliberate?
Year of publication: |
2014
|
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Authors: | Leitner, Karl-Heinz |
Published in: |
Journal of strategy and management. - Bingley [u.a.] : Emerald, ISSN 1755-425X, ZDB-ID 2473965-0. - Vol. 7.2014, 4, p. 354-375
|
Subject: | SMEs | Emergent strategy | Longitudinal study | Market strategy | Product innovation strategy | Strategy formation | Strategisches Management | Strategic management | KMU | SME | Marketingmanagement | Marketing management | Innovation | Innovationsmanagement | Innovation management | Wettbewerbsstrategie | Competitive strategy | Produktentwicklung | New product development |
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