STRATEGY IN CHANGING MARKETS: DISTINCTIVENESS - Uncommon Sense: How to Turn Distinctive Beliefs Into Action
| Year of publication: |
2012
|
|---|---|
| Authors: | Goddard, Jules ; Birkinshaw, Julian ; Eccles, Tony |
| Published in: |
MIT sloan management review. - Cambridge, Mass : MIT, ISSN 1532-9194, ZDB-ID 2039388X. - Vol. 53.2012, 3, p. 33-41
|