Strategy in practice : a practitioner's guide to strategic thinking
George Tovstiga
| Year of publication: |
2013 ; 2nd Edition
|
|---|---|
| Authors: | Tovstiga, George |
| Publisher: |
Chichester, West Sussex : Wiley |
| Subject: | Strategisches Management | Strategic management | Strategische Planung |
| Description of contents: | Table of Contents [gbv.de] ; Description [swbplus.bsz-bw.de] |
| Extent: | XV, 270 S. graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Ratgeber ; Guidebook |
| Language: | English |
| Notes: | Includes bibliographical references and index Preface to the first edition -- Preface to the second edition -- Introduction to strategy in practice and strategic thinking -- Articulating the strategic question -- Sense making and strategic insight -- Insight-driven strategic analysis -- Appendices putting strategy to practice -- Appendix A: probing the strategic boundaries of the firm?s unique competing space -- Appendix B: strategy mapping and narrative (based on analysis of the relevant strategy building blocks) -- Index. |
| ISBN: | 978-1-118-51925-7 ; 978-1-118-51926-4 ; 978-1-118-51927-1 ; 978-1-118-51928-8 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009717982