Strategy in the media
Year of publication: |
2007
|
---|---|
Authors: | Henry, Craig |
Published in: |
Strategy & leadership : a publication of Strategic Leadership Forum. - Bingley : Emerald Group Publishing Limited, ISSN 1087-8572, ZDB-ID 1313473-5. - Vol. 35.2007, 6, p. 58-64
|
Subject: | Wettbewerbsvorteil | Competitive advantage | Wettbewerbsstrategie | Competitive strategy | Markenführung | Brand management | Marketing | Return on Investment | Return on investment | Übernahme | Takeover |
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