STRATEGY - Integrating design into organizational culture - No one doubts that design is an important resource for business success. But what's the best way for design to support a business's strategy? How should design interact with other business activities? Most of all, how can design best be infused throughout a corporate culture? An observer of design-minded companies offers his thoughts.
Year of publication: |
2004
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Authors: | Lockwood, Thomas |
Published in: |
Design management review. - Boston, Mass. : DMI, ISSN 1045-7194, ZDB-ID 21505676. - Vol. 15.2004, 2, p. 32-39
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