Strategy map concepts in a balanced scorecard cockpit improve performance
Year of publication: |
16 April 2017
|
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Authors: | Hu, Bo ; Leopold-Wildburger, Ulrike ; Strohhecker, Jürgen |
Published in: |
European journal of operational research : EJOR. - Amsterdam : Elsevier, ISSN 0377-2217, ZDB-ID 243003-4. - Vol. 258.2017, 2 (16.4.), p. 664-676
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Subject: | Revenue management | Robust control | Dynamic pricing | Minmax regret | Balanced Scorecard | Balanced scorecard | Revenue-Management | Performance-Messung | Performance measurement | Strategisches Management | Strategic management | Performance-Management | Performance management | Preismanagement | Pricing strategy |
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