Strategy maps: a spatial representation of intra-industry competitive strategy
Year of publication: |
1987
|
---|---|
Authors: | Day, Diana L. |
Other Persons: | DeSarbo, Wayne (contributor) ; Oliva, Terence A. (contributor) |
Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Catonsville, MD : INFORMS, ISSN 0025-1909, ZDB-ID 206345-1. - Vol. 33.1987, 12, p. 1534-1551
|
Subject: | Unternehmensplanung | Corporate planning |
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