Strategy of the Field of Study Choice: Research Among Male Students/Future Graduates in the Vysocina Region; Focus on Nursing

This paper summarizes results of research that centered on senior male students in the Vysocina Region and their decision-making processes for a field of study in a higher education institution. This survey was administered to male students in their last year at the grammar schools who were enrolling for the first time. The focus of the research was on their choice factors. The particular aim was to find out whether the male students were considering nursing, a field of study that has traditionally been dominated by women. The findings are then used to present the marketing recommendations.