STRATEGY & ORGANIZATION - Blue Ocean Strategy: From Theory to Practice
Year of publication: |
2005
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Authors: | Kim, W.Chan ; Mauborgne, Renée |
Published in: |
California management review : CMR. - Berkeley, Calif. : Haas School of Business, University of California, ISSN 0008-1256, ZDB-ID 2229304. - Vol. 47.2005, 3, p. 105-121
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