Strategy-oriented Approach to Projects and the Question of Project Success

In accordance with the traditional approach to strategy implementation strategies are implemented through business plans that are elaborated on yearly basis. The turbulent changes characteristic to the operational environment of the organisations during the last decade prompted the need for a different approach. Accordingly, the project-oriented approach to the organisational strategy and the strategy-oriented approach to the projects have evolved. These revealed that the long-term success of the organisations depends on successful projects. Central to this paper is to highlight the fundamental role of the organisations as project clients in this respect. According to the findings of an interview-based research the author points out their tasks that are of vital importance in order to achieve project success.