Strategy|performance|environmental linkages in agribusiness: Conceptual issues and a developing country example

Business strategy is concerned with the “fit” between an organisation's strengths and weaknesses and its external environment. A successful match should result in better performance. The strategy|environment|performance relationship is complex and poses significant analytical problems. This paper discusses alternative approaches to investigating the relationship and presents examples from a study of the Zimbabwean food processing industry. ©1994 by John Wiley & Sons, Inc.