Strategy planning and business performance : the moderating roles of market sensing and tolerance for failure
Year of publication: |
2024
|
---|---|
Authors: | Gnizy, Itzhak ; Asseraf, Yoel |
Published in: |
Review of international business and strategy. - Bingley : Emerald Group Publishing Limited, ISSN 2059-6022, ZDB-ID 2854169-8. - Vol. 34.2024, 4, p. 537-561
|
Subject: | International performance | Market sensing | Marketing strategy planning | Tolerance for failure | Marketingmanagement | Marketing management | Unternehmenserfolg | Firm performance |
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