Strategy selection to enhance exports of the Malaysian electrical and electronic industry

Presents the findings of 700 CEO/senior managers regarding general strategy and competitiveness in the Malaysian electrical and electronic industry. Outlines four major strategies, cost, differentiation, cost‐price and marketing/focus. Addresses the question, “is the battle to the low‐cost, low‐price vendor?” Uses two case studies, IBM and Samsung as examples to emulate for long term survival.

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Year of publication:	1999
Authors:	Abdul Rashid, Zabid ; Chacko, George K.
Published in:	Asia Pacific Journal of Marketing and Logistics. - MCB UP Ltd, ISSN 1758-4248, ZDB-ID 2037486-0. - Vol. 11.1999, 1, p. 16-27
Publisher:	MCB UP Ltd
Subject:	Competitive strategy \| Malaysia \| Electronics industry

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Type of publication:	Article
Type of publication (narrower categories):	research-article
Language:	English
Other identifiers:	10.1108/13555859910764543 [DOI]
Source:	Other ZBW resources

Persistent link: https://www.econbiz.de/10014674828