STRATEGY – THE BOTTOM OF THE PYRAMID
Year of publication: |
2010
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Authors: | ANDERSON, JAMIE ; KUPP, MARTIN ; VANDERMERWE, SANDRA |
Published in: |
Business strategy review. - London : London Business School, ISSN 0955-6419, ZDB-ID 10857023. - Vol. 21.2010, 4, p. 46-52
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