STRATEGY - The Threefold Path to Strategy: Adding Knowledge and Innovation Positions to the Mix - If you devise strategy by thinking only about the positioning of your company's product or service, you are missing a huge opportunity.
| Year of publication: |
2008
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|---|---|
| Authors: | Mcdonough III, Edward F. ; Zack, Michael H. ; Lin, Hsing-Er ; Berdrow, Iris |
| Published in: |
MIT sloan management review. - Cambridge, Mass : MIT, ISSN 1532-9194, ZDB-ID 2039388X. - Vol. 50.2008, 1, p. 53-59
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