Stratification and segmentation : social class in consumer behavior
Year of publication: |
October 2016
|
---|---|
Authors: | Shavitt, Sharon ; Jiang, Duo ; Cho, Hyewon |
Other Persons: | Carey, Rebecca M. (contributor) ; Markus, Hazel Rose (contributor) |
Published in: |
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology. - Hoboken, NJ : Wiley, ISSN 1057-7408, ZDB-ID 1109529-5. - Vol. 26.2016, 4, p. 583-593
|
Subject: | Working class | Middle class | Culture | Analytic and holistic thinking | Konsumentenverhalten | Consumer behaviour | Soziale Schicht | Social class | Mittelschicht | Arbeiterklasse | Sozialstruktur | Social structure |
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