Stratport: A Model for the Evaluation and Formulation of Business Portfolio Strategies
Year of publication: |
1982
|
---|---|
Authors: | Larréché, Jean-Claude ; Srinivasan, V. |
Published in: |
Management Science. - Institute for Operations Research and the Management Sciences - INFORMS, ISSN 0025-1909. - Vol. 28.1982, 9, p. 979-1001
|
Publisher: |
Institute for Operations Research and the Management Sciences - INFORMS |
Subject: | business strategy | marketing strategy | business policy |
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