Streaming towards innovation: Understanding consumer adoption of OTT services through IRT and TAM
Year of publication: |
2023
|
---|---|
Authors: | Polisetty, Aruna ; Sowmya, G ; Pahari, Subhajit |
Published in: |
Cogent Business & Management. - ISSN 2331-1975. - Vol. 10.2023, 3, p. 1-30
|
Publisher: |
Abingdon : Taylor & Francis |
Subject: | consumer adoption | Innovation Resistance Theory | over-the-top services | propagation mechanism | technology | Technology Acceptance Model |
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