Street Marketing : How Proximity and Context Drive Coupon Redemption
Year of publication: |
2013
|
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Authors: | Spiekermann, Sarah |
Other Persons: | Rothensee, Matthias (contributor) ; Klafft, Michael (contributor) |
Publisher: |
[2013]: [S.l.] : SSRN |
Subject: | Konsumentenverhalten | Consumer behaviour | Kundenbindungsprogramm | Loyalty program | Deutschland | Germany | Direktmarketing | Direct marketing | Berlin | Gastronomie | Restaurant industry |
Extent: | 1 Online-Ressource (14 p) |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: Journal of Consumer Marketing, Vol. 28, No. 4, 2011, p. 280-289 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments 2011 erstellt |
Source: | ECONIS - Online Catalogue of the ZBW |
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Street marketing : how proximity and context drive coupon redemption
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Street Marketing: How Proximity and Context drive Coupon Redemption
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Street marketing : how proximity and context drive coupon redemption
Spiekermann, Sarah, (2011)
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Street marketing: how proximity and context drive coupon redemption
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