Strengthening B2B brands by signalling environmental sustainability and managing customer relationships
Year of publication: |
2021
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Authors: | Vesal, Mahdi ; Siahtiri, Vida ; O'Cass, Aron |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 92.2021, p. 321-331
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Subject: | Environmental sustainability | Brand image | Customer relationship management | customer's environmental attitudes | Beziehungsmarketing | Relationship marketing | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Markenimage | Nachhaltige Entwicklung | Sustainable development | Lieferantenmanagement | Supplier relationship management | B-to-B-Marketing | Business-to-business marketing |
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