Strengthening sponsorship fit : testing for the influence of sponsor category and national culture
Asieh Ghorbanian Rajabi, Guillaume Martinent, Sergey Altukhov and Guillaume Bodet
| Year of publication: |
2023
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|---|---|
| Authors: | Rajabi, Asieh Ghorbanian ; Martinent, Guillaume ; Altukhov, Sergey ; Bodet, Guillaume |
| Published in: |
Journal of international consumer marketing. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1528-7068, ZDB-ID 2069279-1. - Vol. 35.2023, 2, p. 234-255
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| Subject: | Attitude | cluster analysis | national culture | schema congruity theory | sponsorship fit | Sponsoring | Sponsorship | Nationalkultur | National culture | Clusteranalyse | Cluster analysis | Kulturelle Identität | Cultural identity |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/08961530.2022.2070901 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014321469