Strengthening the influence of advertised reference prices through information priming
Year of publication: |
2014
|
---|---|
Authors: | Kan, Christina ; Lichtenstein, Donald R. ; Grant, Susan Jung ; Janiszewski, Chris A. |
Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Oxford : Oxford University Press, ISSN 0093-5301, ZDB-ID 188686-1. - Vol. 40.2013/14, 6, p. 1078-1096
|
Subject: | Preismanagement | Pricing strategy | Verkaufsförderung | Sales promotion | Konsumentenverhalten | Consumer behaviour | Werbepsychologie | Psychology of advertising | Informationsverhalten | Information behaviour |
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