Striving for Relevance in a Competitive Market : The Case of Leeds Beckett University’s Brand Identity

The trend in global student mobility has contributed to a rapidly evolving market in international education, which, in turn, has created new opportunities, challenges and an increasingly competitive higher education environment, this paper explores how Leeds Beckett University has changed its brand as they strive for relevance in the competitive UK Higher Education market

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Year of publication:	2019
Authors:	Mogaji, Emmanuel
Publisher:	[S.l.] : SSRN

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Extent:	1 Online-Ressource (10 p)
Type of publication:	Book / Working Paper
Language:	English
Notes:	Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments July 19, 2019 erstellt
Other identifiers:	10.2139/ssrn.3422537 [DOI]
Classification:	I23 - Higher Education Research Institutions ; M31 - Marketing ; M37 - Advertising
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10014105196