Strong reciprocity in consumer boycotts
Year of publication: |
October (II) 2017
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Authors: | Hahn, Tobias ; Albert, Noël |
Published in: |
Journal of business ethics : JOBE. - Dordrecht : Springer, ISSN 0167-4544, ZDB-ID 868017-6. - Vol. 145.2017, 3, p. 509-524
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Subject: | Consumer boycotts | Strong reciprocity | Behavioral motives | Motivational heterogeneity | Experiment | Konsumentenboykott | Consumer boycott | Spieltheorie | Game theory | Konsumentenverhalten | Consumer behaviour | Motivation | Austauschtheorie | Social exchange theory | Soziales Verhalten | Social behaviour | Verhaltensökonomik | Behavioral economics | Gerechtigkeit | Justice |
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