Structural equation modeling in marketing : some practical reminders
Wynne W. Chin, Robert A. Peterson, and Steven P. Brown
Year of publication: |
2008
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Authors: | Chin, Wynne W. ; Peterson, Robert A. ; Brown, Steven P. |
Published in: |
Journal of marketing theory and practice. - Statesboro, GA : Assoc., ISSN 1069-6679, ZDB-ID 20346220. - Vol. 16.2008, 4, p. 287-298
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