Structural equation modelling in marketing and business research
Year of publication: |
2013
|
---|---|
Authors: | Martínez‐López, Francisco J. ; Gázquez‐Abad, Juan C. ; Sousa, Carlos M.P. |
Published in: |
European Journal of Marketing. - Emerald Group Publishing Limited, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 47.2013, 1/2, p. 115-152
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Structural equation modelling | Critical review | Controversies | Good practice | Marketing | Research |
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