Structured review using TCCM and bibliometric analysis of international cause-related marketing, social marketing, and innovation of the firm
Year of publication: |
2019
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Authors: | Shiwangi Singh ; Dhir, Sanjay |
Published in: |
International review on public and non-profit marketing. - Berlin : Springer, ISSN 1865-1992, ZDB-ID 2423129-0. - Vol. 16.2019, 2/4, p. 335-347
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Subject: | International cause-related marketing | Social marketing | Structured review | Bibliometric analysis | TCCM | Internationales Marketing | International marketing | Marketingmanagement | Marketing management | USA | United States | Social Marketing | Bibliometrie | Bibliometrics | Corporate Social Responsibility | Corporate social responsibility | Cause-Related Marketing | Cause-related marketing |
Description of contents: | Description [doi.org] |
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Patil, Tejaswi, (2023)
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Cause-related marketing : a systematic review of the literature
Bhatti, Hina Yaqub, (2023)
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Cause-related marketing; who cares wins
Adkins, Sue, (2003)
- More ...
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Shiwangi Singh, (2020)
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Shiwangi Singh, (2024)
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Service innovation implementation : a systematic review and research agenda
Shiwangi Singh, (2020)
- More ...