Structuring objectives of media companies : a case study based on value-focused thinking and the balanced scorecard
Reinhard E. Kunz, Johannes Siebert and Joschka Mütterlein
| Year of publication: |
August-November 2016
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|---|---|
| Authors: | Kunz, Reinhard E. ; Siebert, Johannes ; Mütterlein, Joschka |
| Published in: |
Journal of media business studies. - Abingdon : Taylor & Francis, ISSN 1652-2354, ZDB-ID 2207915-4. - Vol. 13.2016, 3/4, p. 257-275
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| Subject: | Media-specific objectives | strategic media management | balanced scorecard | value-focused thinking | means-ends network | case study | Balanced Scorecard | Balanced scorecard | Mediensektor | Media industries | Strategisches Management | Strategic management | Performance-Messung | Performance measurement |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/16522354.2016.1220114 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011684619