Stuck in the conflicted middle : a role-theoretic perspective on B2B e-marketplaces
Year of publication: |
2011
|
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Authors: | Koch, Hope ; Schultze, Ulrike |
Published in: |
Management information systems : mis quarterly. - Minneapolis, MN : Carlson School of Management, University of Minnesota, ISSN 0276-7783, ZDB-ID 405089-7. - Vol. 35.2011, 1, p. 123-146
|
Subject: | B-to-B-Marketing | Business-to-business marketing | Electronic Commerce | E-commerce | Lieferantenmanagement | Supplier relationship management | Soziale Rolle | Social role |
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