Stuck in the past : why managers persist with new product failures
Eyal Biyalagorsky; William Boulding; Richard Staelin
| Year of publication: |
1998
|
|---|---|
| Authors: | Biyalagorsky, Eyal ; Boulding, William ; Staelin, Richard |
| Publisher: |
Cambridge, Mass. |
| Extent: | 47 S graph. Darst |
|---|---|
| Series: | Report / Marketing Science Institute. - Cambridge, Mass. : MSI, ZDB-ID 1178648-6. - Vol. 98,130 |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001355080