Stuck in the Past: Why Managers Persist with New Product Failures
Year of publication: |
2006
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Authors: | Biyalogorsky, Eyal ; Boulding, William ; Staelin, Richard |
Published in: |
Journal of marketing. - Chicago, Ill : Publications Group of the American Marketing Association, ISSN 0022-2429, ZDB-ID 2183183. - Vol. 70.2006, 2, p. 108-121
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