Student Participation Behaviour outside the Classroom: Does Attitude Towards the University Brand Matter?
Year of publication: |
2016
|
---|---|
Authors: | Elsharnouby, Tamer H. |
Published in: |
International Journal of Customer Relationship Marketing and Management (IJCRMM). - IGI Global, ISSN 1947-9255, ZDB-ID 2586883-4. - Vol. 7.2016, 1 (01.01.), p. 27-41
|
Publisher: |
IGI Global |
Subject: | Gulf Region | Higher Education | Services Marketing | Student Participation Behaviour | University Brand Attitude |
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