Students and housewives: Differences in susceptibility to reference group influence
C. Whan Park and V. Parker Lessig. University of Kansas. School of Business
| Year of publication: |
[1978]
|
|---|---|
| Authors: | Park, C. Whan ; Lessig, V. Parker |
| Publisher: |
Lawrence, Kans. |
| Subject: | Wirtschaftliches Verhalten | Verbraucher |
| Extent: | S. 102-110 4° |
|---|---|
| Series: | Reprint ; Nr 144 |
| Type of publication: | Book / Working Paper |
| Notes: | Umschlagt. Aus: Journal of consumer research. Vol. 4. 1977 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003616743