Students, patients, citizens, and believers as “customers” : a cross-national exploratory study
James G. Hutton; Vivienne Leung; Angela K. Y. Mak; Richard J. Varey; Boonlert Watjatrakul
| Year of publication: |
2011
|
|---|---|
| Authors: | Hutton, James G. ; Leung, Vivienne ; Mak, Angela K. Y. ; Varey, Richard J. ; Boonlert Watjatrakul |
| Published in: |
Journal of nonprofit & public sector marketing. - Binghamton, NY : Haworth, ISSN 1049-5142, ZDB-ID 1149235-1. - Vol. 23.2011, 1, p. 41-70
|
| Subject: | Kunden | Customers | Definition | Nonprofit-Marketing | Nonprofit marketing | Beziehungsmarketing | Relationship marketing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008988051