Students’ perceptions of economics:Identifying demand for further study

Most university departments aspire to increase their quantity of students. The objective of this empirical study is to ascertain whether it is possible to identify students who would demand more economics study. Using data on student perceptions of economics and the application of logistic regression, K-means clustering, ANOVA and Tukey’s HSD statistical techniques we reveal distinct clusters of students, including a small cluster of students who appear to be more open to further study.