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Market : review for marketing theory and practice
(1993)
Probleme der Absatzanalyse in der Investitionsgüterindustrie
Serke, Günter, (1963)
Marketing
Lamb, Charles W., (1996)
Attitudes toward advertising. Existence and significance for ad readership and evaluation
Ottesen, Otto, (1981)
Viktigste oppgave for kommunikasjonsforskningen : °a oke innsikten i markedstilbudet!
Ottesen, Otto, (1987)
Det Kommunikationsbevidste salg
Ottesen, Otto, (1973)