Studies on customer-based corporate reputation scales : some application guidelines for emerging marktes
Nic S. Terblanche (Stellenbosch University, Stellenbosch, South Africa)
| Year of publication: |
2015
|
|---|---|
| Authors: | Terblanche, Nic S. |
| Published in: |
Journal of transnational management : the official journal of the International Management Development Association. - Philadelphia, Pa. : Taylor & Francis Group, ISSN 1547-5778, ZDB-ID 2207693-1. - Vol. 20.2015, 4, p. 257-271
|
| Subject: | customer-based corporate reputation | emerging markets | suggestions for scale development | weakness of existing scales for measurement | Firmenimage | Corporate reputation | Schwellenländer | Emerging economies | Messung | Measurement |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/15475778.2015.1095571 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011436903