Study of economical social factors on women perspectives relating to the role of advertisement on decreasing family consumption in Esfahan

The aim of present search is Study of economical social factors on women perspectives in Esfahan relating to the role of advertisement on decreasing family consumption. Research method is survey one and statistical population are including all households in Esfahan. Sampling has been done by random method among women of above centers and their numbers are 284 women as a sample device of gathering info is questionnaire whose validity has been reported by professor study and omission vague questions ( content validity) for estimating its reliability by Cronbach coefficient and it is 86%. For analyzing data we use descriptive or deductive statistics (Ki- Cho test) and variance analysis. Research results show that there is a relation among the type of skill and women employment their perspectives.