Study of customer segmentation in e-business
Year of publication: |
2011
|
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Authors: | Tian, Ling ; Ren, Guangwen |
Published in: |
Advances in applied economics, business and development. - Berlin [u.a.] : Springer, ISBN 978-3-642-23019-6. - 2011, p. 454-459
|
Subject: | Electronic Commerce | E-commerce | Beziehungsmarketing | Relationship marketing | Marktsegmentierung | Market segmentation |
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