STUDY ON DECISION –MAKING IN THE FAMILY (QUANTITATIVE MARKETING RESEARCH CONDUCTED IN SFANTU GHEORGHE AND SURROUNDING AREAS)
Consumer’s behavior is the main component of marketing research. Consumer’s behavior is influenced both by cultural factors and social factors and by personal factors. The main purpose of this study is to determine if there are differences between Romanian and Hungarian with respect to the roles the family members assume in the household.
Year of publication: |
2010
|
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Authors: | Student, Assist. Erika Kulcsár Ph. D ; Bokor, Ec. Zsuzsánna |
Published in: |
Revista Tinerilor Economisti (The Young Economists Journal). - Facultatea de Economie şi Administrarea Afacerilor, ISSN 1583-9982. - Vol. 1.2010, 15, p. 72-77
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Publisher: |
Facultatea de Economie şi Administrarea Afacerilor |
Subject: | consumer’s behavior | family | culture | nationality | nonparametric tests |
Saved in:
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